Groove 11 is a brand experience agency. We have an unshakable belief in the power of meaningful, sustainable brand relationships. To develop these, we architect conversations that create unforgettable emotional experiences, inspiring audiences to feel, learn, do, or be.

Insights

PRACTICE 2

Customers need to believe in your brand and its promise. To help them get there, you need a systematic approach to building lasting relationships. This is where business strategy, and analytics merge with customer knowledge and market awareness.

Groove's Insights practice maps customer segmentation and ethnography to market opportunities. We help you assess "who cares" and how many connections are required to move customers from awareness of your promise to loyal advocacy of it, using tools and best practices to ignite an emotional connection with customers. We help create benchmarks for business success.

« Brand Essentials | Architecture »

 

Services List:

  • Competitive Analysis
  • Research: Qualitative/Quantitative/Ethnographic
  • Trend Reports
  • Marketing Strategy/Planning
  • Consumer Segmentation/Planning
  • Technology Assessment
  • Media Planning/Buying
  • Sponsorship Plan/Development