We don’t mind changing Get into it to Give into it when it’s for a worthy cause. Or two. Or four. For the second year in a row, Groove’s Give Into It holiday giving e-card was a big success.
The e-card gives clients the opportunity to donate to one of four charities via an interactive Flash interface. At the end of the season, Groove tallies up the clicks, and makes a donation to each charity based on everyone’s selections. The donations are made in the givers’ names.
This year’s recipients were Doctors Without Borders, Habitat for Humanity, In Defense of Animals, and Worldwatch Institute. Total donations surpassed last year’s and in the end Groove was able to distribute several hundred dollars to people and animals in need around the world.
Thanks to all of our thoughtful clients who participated. We look forward to Giving into it again with all of you in 2009.