Web banners are challenging. People are just as used to them now as they are billboards, magazine ads, TV spots and everything else. So grabbing attention is an art.
This banner, part of an anti-crystal meth campaign, does an exceptional job of getting through the clutter with a very authentic-looking real-time/web cam approach to getting the message across. When the guy first sits down, he even adjusts the cam and the picture shifts. Very cool. The teaser, shown here, grabs your attention and compels you to click – and doing so launches the message.
It’s a great look, a great approach for the audience, a great use of the medium, and a great execution. Would that all communication was this clear and compelling.