Sean Dunn, one of Groove’s founding partners, had an interesting experience not too long ago that really brought home the power of all this Web 2.0 stuff and how it converts brand conversation from monologue to dialogue.
While blogging last week and posting comments about the presidential campaign, he reached out to someone named Peter. They started a dialogue. No matter what you think of the debate – and who you align with politically or morally – it was clear from their lively debate that he had this person in a real dialogue. So, he looked to Google to learn a little more about Peter. This is what he found:
“Peter H. Wehner served until March 2007 as Deputy Assistant to the President and Director of Strategic Initiatives, running the White House Office of Strategic Initiatives. He was a Bush speechwriter who worked for William Kristol when he was chief of staff to then-Education Secretary William J. Bennett.“
With nothing more than his computer and cable, he was debating a White House insider! As Sean says, “A voter like me would never have had access to the inner circle of any other presidency at any other moment in time. This man was debating me on health care, abortion, taxes, etc. My debate will go on – and he will do his best to change my mind.”
Think of the power shift this implies. CEOs like Jonathan Schwartz at Sun blog every day. We all need to understand the true power at our fingertips – the power to reach out, in real time, to real people. Who knows where it could lead or what connections you could make?
It truly is a whole new ball game.