Digitec

Digitec Medical turned to Groove 11 to make them look more professional and to raise their market profile – which also raised sales by 16%.

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Insights

After 25 years in the specialized field of after-market mammography equipment, Digitec faced challenges only a complete rebranding could address. Competitors began expanding into mammography and raising the stakes for how a viable company in this space should present itself. The uncoordinated group of low-quality marketing materials in use hadn't been updated in more than two decades, resulting in a distinct lack of brand awareness and core capabilities among the target audiences. Clearly, a distinct brand identity and brand promise were needed.

Architecture

Every touchpoint represented a dramatic transformation from the old materials into a professional identity system that aligned Digitec's brand look with their superior offering. The new brand helps Digitec stand out from the competition and focuses the company's message in a way the old one never did. By touching every facet of communications from logo, to website, to fax cover sheet, the new brand helps Digitec stand out, and deliver a consistent message that conveys a value proposition only they can deliver on.

Impact

• Sales since the rebranding have increased 16%.
• Website visits are up 25,000 a month.
• Dramatically increased awareness in medical community.